SEO Long-Tail Keywords: The Complete Guide

Unlock SEO success with long tail keywords. Learn how to identify them, why they matter, and how to incorporate them into your content strategy for higher conversion rates and lower competition.
Written by
Nichely Team
Published on
April 2, 2023

Long-tail keywords are longer and more specific search phrases that usually have relatively low search volumes. These keywords often consist of 3-5 words and have higher conversion intent, making them ideal for SEO purposes. While long-tail keywords may receive less search traffic compared to popular head terms, they typically result in higher conversion rates as they better address the needs of motivated and targeted audiences.

Incorporating long-tail keywords into your SEO strategy can greatly benefit your website, as these keywords tend to be less competitive and easier to rank for compared to their shorter counterparts. Focusing on long-tail keywords enables your website to gradually attract more traffic and connect with users who are searching for content that specifically aligns with their needs and interests. This type of targeted approach can lead to increased user satisfaction and higher conversion rates for your online endeavors.

Understanding Long Tail Keywords

Long tail keywords are highly specific search queries that typically consist of three or more words, narrowing down the focus of search results and generating more specific results for the user. These keywords tend to have lower search volumes and difficulty levels compared to head keywords, which are generally broad terms with higher search volumes and competition.

There are several reasons why using long-tail keywords in your SEO strategy can be beneficial:

  • Higher conversion rates: Long tail keywords often indicate that a searcher is more invested in a particular topic and more likely to convert, making them valuable for businesses.
  • Lower competition: Because these keywords are less popular and specific, you'll face less competition in search engine results, making it easier to rank higher.
  • Increased content relevance: Targeting long tail keywords helps in creating more focused, relevant content, which appeals to a narrower audience segment and can lead to better engagement.

Platforms like Nichely can help you generate long tail keywords for your niche with just a click of a button, streamlining the keyword research process and helping improve your SEO strategy.

Importance of Long Tail Keywords

Long tail keywords play a critical role in SEO, primarily due to their specificity and lower competition. Unlike head keywords, which are more generic, long tail keywords cover more niche topics or queries, while still attracting a decent amount of monthly searches. This combination of targeted focus and search volume makes these keywords highly advantageous for businesses looking to improve their online presence and organic search ranking.

Using long tail keywords in your content offers several benefits, such as:

  • Less competition: As mentioned on BiQ, long tail keywords tend to have lower competition compared to head keywords. This translates to an easier path for your content to rank higher on search results.
  • Higher conversion rate: Longer, more-specific keywords often indicate that the searcher has a targeted need or interest. As a result, users who search for long tail keywords are more likely to convert, which in turn leads to a higher conversion rate.
  • Cost-effective advertising: When deploying paid search marketing campaigns, WordStream highlights that bidding on long-tail keywords can result in lower costs per click, due to reduced competition.
  • Ranking for short-tail keywords too: Spiralytics points out the potential to rank for relevant short-tail keywords, as long-tail keywords often include these more-general keywords within their structure.

Incorporating long tail keywords into your content strategy helps boost your SEO. By leveraging Nichely's capability to delve deep into your chosen niche and from there; generate targeted long-tail keywords with a simple click, your business can significantly improve its online visibility, attract more organic search traffic, and ultimately, enhance its overall performance.

How to Identify Long Tail Keywords

Identifying long tail keywords is an essential part of your SEO strategy, as they often lead to a higher conversion rate and better-targeted traffic. In this section, we will guide you through the process of finding these valuable search terms appropriate for your niche.

Keyword Research

Make use of keyword research tools that can help you generate potential long-tail keywords. Nichely helps you conduct topic research into your chosen niche, and generates long-tail keywords at that level - helping to ensure the keyword are relevant to your niche.

That said, there are so many more traditional keyword research tools you could choose from. From the more expensive Semrush and Ahrefs, to smaller, more accessible keyword research tools; there is something to suit every budget.

Analyze Search Intent

Next, analyze the search intent behind the generated keywords. Long-tail keywords usually have a more specific search intent, which means they are more likely to convert. Look for search terms that indicate a strong intent, such as keywords containing words like "buy," "order," or "compare."

How to Find Long Tail Keywords For Free

  • Google autocomplete: Type in a seed keyword in the search bar, and observe the suggestions that appear. These suggestions are potential long-tail keywords you can target.
  • Related searches: Scroll to the bottom of the SERP and look at the related search suggestions. These can be a source of more long tail keywords.
  • Competitor analysis: Analyze competitors' content and identify their targeted long tail keywords.
  • Forums and online communities: Visit niche-specific forums and communities to see what questions people are asking, as this can help you discover relevant long tail keywords.

Once you identify your keywords, you will need to assess their competition and search volume using keyword research tools.

Generally speaking, you want to target low-competition keywords that still have a decent search volume. This will give you a better chance of ranking higher in search results and attracting more targeted traffic to your website.

At Nichely, we provide you with a keyword research table that generates the long tail keywords for you at the click of a button and provides data on monthly search volume, competition, cost per click and a 12-month trend chart for each keyword. Sign up to Nichely today and take advantage of our earlybird pricing.

Incorporating Long Tail Keywords into Your SEO Strategy

One of the main reasons to focus on long tail keywords is their ability to target a more specific audience, leading to higher conversion rates as users find content that closely matches their search intent.

Begin by conducting thorough keyword research. Once you have a list of potential keywords, analyze their search volume, competition, and relevance to your website or content.

Structuring your content based on the questions or information they're seeking will help you to provide targeted, meaningful information, ultimately leading to higher user satisfaction and trust.

As you incorporate long tail keywords into your content, using them naturally in the following places is essential:

  • Title and headings: Target specific long-tail keywords in your titles and headings to signal relevance to both readers and search engines;
  • Body text: Spread your keywords throughout the body of your text, ensuring they fit seamlessly into context and offer genuine value;
  • Metadata: Include long-tail keywords in your meta descriptions and URLs for better search engine optimization.

Lastly, don't forget the importance of monitoring your performance. Track rankings and conversion rates for your targeted long tail keywords so you can fine-tune your content and continue moving in the right direction.

Monitoring and Adjusting Your Keyword Approach

As your website evolves and your content strategy adapts, monitoring and adjusting your long-tail keyword approach is essential. To effectively cater to your target audience, consider these crucial steps:

  1. Analyze keyword performance: Regularly review the performance of both long-tail and head keywords. Track search volumes, rankings, and conversion rates. This data will reveal which keywords effectively drive traffic and conversions.
  2. Identify gaps and opportunities: Analyzing user intent and search queries can uncover content gaps that your website can fill with relevant, high-quality content. Find long-tail variations of your focus keywords and integrate them into your content to create more targeted and effective pieces.
  3. Refine your content with Nichely: Utilize Nichely to streamline your topic research and identify valuable long tail keywords. We can generate subtopics for your niche, provide you with summaries, FAQs and glossary items to help you gain and maintain topic authority and also provide you with long-tail keywords with just a click of a button, completely simplifying your keyword research process.
  4. Monitor user engagement: Once your content is posted, you need to monitor it. Observe how users interact with your content by tracking time on page, bounce rate, and social media shares. These metrics indicate the content's relevance and quality, and can point to areas where adjustments should be made.
  5. Conduct ongoing research: The landscape of SEO is always changing, so stay informed about new trends, algorithm updates, and industry best practices. Continuously optimizing your content based on fresh data and insights will help maintain an effective long-tail keyword strategy.

By actively monitoring and adjusting your keyword approach, you can optimize your content for both user satisfaction and search engine visibility. This will ultimately result in increased organic traffic and improved conversion rates.


In the ever-evolving world of SEO, it has become imperative to focus on long-tail keywords for better search rankings and increased conversion rates. Adopting long-tail keyword strategies can give your website an edge in the highly competitive digital landscape.

As mentioned by Ahrefs, long-tail keywords generally have a higher conversion rate due to their specificity. With less search traffic but more precision, these keywords cater to users who are further down the purchase funnel, ultimately leading to better-qualified leads.

Long-tail keywords are easier to rank for, owing to their infinite number and low competition. By targeting long-tail keywords, businesses can capture meaningful and relevant traffic that can contribute to overall growth.

Ultimately, incorporating long-tail keywords in your SEO plan is a worthwhile investment. Be sure to continually update your strategies and leverage powerful tools like Nichely to stay ahead in the highly competitive digital space.

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